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ART DIRECTOR
FOOD'S NAKED WITHOUT IT
TAJIN
Most people know Tajín as "that red spice in the produce aisle." But what they don't know is that Tajín is their undiscovered favorite spice. You’ll never look at fruit the same way after adding Tajín.
IN-STORE
Let’s warn people about openly naked fruit lurking in the produce section.
TV SPOT
We’ll alert the masses about fruit nudity before Food Network shows featuring fruit.
PRE-ROLL
Interactive pre-roll will let users sprinkle Tajín on naked fruit.
Copywriter: Whitney Rayner
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